BENEFITS OF COALZOOM/COAL MINER'S EXCHANGE ADVERTISING

Sell Products and Services - use your advertising to sell the features and benefits of your products and services, or you miss the strongest characteristic of advertising, the ability to influence a buyer.

Builds Identity - without an individual identity for your products and services, its easy for buyers to order from the competition. Identity builds sales, keeps your customers up-to-date on your products and gives your sales force a better chance.

Helps Sales Force - advertising tells your product/service story again and again, helping your sales force deliver your message. Advertising will help you sell more of your products and service.

Targets Decision-Makers - advertising helps you reach people with the authority to buy your products and services, including hidden buying influences you may not always see, but who see your advertising. How can you hope to speak with all of these people to tell them your story? With advertising, that's how.

Builds Brand Loyalty - advertising compels buyers toward your products and services. The company seeking to reach today's mining executive is in an extraordinary position: not only does it offer products, it offers unique products.

Provides Continuity - things change; people change. Advertising helps you bridge changes by keeping your product recognition high and your message intact. A consistent message is what sells products and services.

Reaches Busy Buyers - buyers don't always have time to see you when you want to see them. Advertising puts your message in front of them more often, giving that message more opportunity to be seen. Print advertising is a way to "talk" to people when they don't have the time to speak with you.

Coal Zoom is promoted to all coal mines, to mine managers, maintenance staff, purchasing agents, corporate officers, and key decision-makers in the industry. Our customers include equipment manufacturers, mining consultants, government employees, students and faculty of mining colleges, mining associations, and mining institutes, as well as others providing products and services to the coal mining industry.

Coal Zoom, when paired with Coal News, reaches major companies in the rail and utility industry as well as to Canada and Mexico. Coal News has a circulation of nearly 16,000.

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